OBJECTIVE: To create a proposed rebrand for Thunderbird Marfa that captures the unique energy of Marfa, a small West Texas town that is characterized by its artistic essence and connection to the nature that surrounds it.

APPROACH: I aimed to capture the artistic and warm yet simplistic energy of Marfa, by taking inspiration from the historic buildings, murals, and oddities, combined with the scenery and diversity of the landscape of West Texas. With a color palette drawn from the mountains of Big Bend, and imagery inspired by the West, this system is made to be easily understood, recognizable, and unique while also feeling like it fits at home in Marfa.

AWARDS:

UBEO Brand Communications Award